‘Sadi Gali Aya Karo’ to release on 14th December
Polywood movie taken help of Aryans B-School for promotion of the movie
Star cast of the movie interacted with media at Aryans Campus
Chandigarh 12
December
The starcast of “Sadi
Gali Aaya Karo” visited Aryans campus recently. The entire starcast of the
movie interacted with Aryans Students. Dr Anshu Kataria, Chairman, Aryans Group
of Colleges presided over the event.
For the first time in
the region, a punjabi movie has taken the help of the Business School for its
promotion. The upcoming punjabi movie ‘Sadi Gali Aya Karo’ directed by Sunil
Puri and produced by Vinay Puri has been extensively promoted by the students
and faculty members of Aryans Business School (ABS). They have adopted an
innovative strategy, using new (digital & electronic) media for the
promotion of this Punjabi movie.
This is for the first
time when any Polywood movie has roped in the faculty and students of some
college for promotion of the movie. The students and staff of Aryans Business
School used Digital media including SMS, Search Engine Optimization, Facebook,
Twitter, latest apps and other social networking sites to promote the movie.
The upcoming Punjabi
Film ‘Sadi Gali Aaya Karo’ is a romantic comedy in genre. The film’s story is
basically a love triangle. The story revolves around two young lads one from
Punjab and one from Haryana. The twist occurs when both the boys fall in
love with the same girl who belongs to Chandigarh.
Dr Anshu Kataria,
Chairman, Aryans Business School (ABS) said that the students and faculty of
marketing department of Aryans Business School (ABS) have taken this movie as a
product and it is an important assignment for them to strategize for the promotion
of this movie. The students and faculty have left no stone unturned to chalk
out a successful media plan in all nook and corner of the society. “Our basic
aim is to ensure maximum visibility of movie promos among masses through
internet. I am happy that efforts of our students have bore fruitful results.
At the same time, it was a unique learning experience for students and faculty
members” said Dr Kataria.
The star cast
includes Anuj Puri, Zoya Afroz, Harpal Singh, Nav Bajwa, Raghveer Boli, Gagan
Gill, Razia and Priyanka. So we expect to have a double dhamaal with the
Punjabi and Haryanvi tadka. The film has been produced under BM Entertainment
Company banner and Vinay Puri, directed by Sunil Puri and written by Upinder
Waraich. The music has been scored by Onkar Singh.
He further said that
it is a crucial time for students as they are busy in their semester
examination of the academic year. Therefore youth is not available in the
campus or at coaching centers but still everyone spends substantial time
everyday on the social networking sites while browsing internet.
In such
circumstances, the best media to reach out the students and youngsters is
Social networking sites and hottest mobile applications. In fact these are the
most economical modes of digital media to reach masses, all across the world
within few seconds.
Dr Anshu Kataria
while interacting with media said that the lush green 20 acre campus of Aryans
Group has become best choice of Punjabi singers, Producers, Directors, Actors
etc. for the shooting and promotion of their movies and songs.Two songs
“Boliyan” and "Ghaint Jattian" by "Rupinder Handa",
first winner of "Awaaz Punjab Di", “Saheli” song by famous
punjabi singer “Debi Makhsoospuri” were shooted at Aryans campus.
He added that the
famous Punjabi singer Azzi Aish gave his live performance in Aryans campus
recently and entertained the audience with various dance numbers of his
upcoming album- “Chubara” like “Sahaan ton Bagair”, “Gym”, title song “Chubara
Chadean da” etc.
Dr Kataria further
said that cultural, sports and other co-curricular activities are as important
as academics. Students get good exposure by having such activities in the
campus. And at Aryans Group provides exposure to the students to the lighter
side of life.
It is to be mentioned
that established in 2007, Aryans campus is located at Chandigarh–Patiala
highway, near Chandigarh. The group is running Management College, Engineering
College, Education College, Nursing College & Junior Science College (+1
& +2 Non Medical).
Media Coordinator
098781-08888
